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Website design

A website that earns the enquiry your receptionist answers.

Bespoke, mobile-first, fast, and built around one next step. For service businesses that want to look like the best in their town and convert like it.

Start a website projectGood, fast, cost-effective

The trade-off

Good. Fast. Cheap. Pick two.

Every agency quote you have ever had was built on this triangle. Choose which corner you are giving up.

Tap or click two corners to choose them.

What you get

Premium websites, built to be noticed, and built to convert.

  • Bespoke art direction

    A visual system derived from your brand, not a theme with your logo on it.

  • Conversion-led structure

    Every page has one next step, and the enquiry is never more than a tap away.

  • Mobile composed separately

    Not the desktop layout squeezed. The phone version is designed as its own thing.

  • Performance as a feature

    Fast first paint, no layout shift, images sized for the screen they land on.

  • Purposeful interaction

    Motion that explains something. Nothing that exists only to move.

  • Accessible by construction

    Semantic markup, keyboard access, readable contrast, reduced-motion alternatives.

Process

Five stations, agreed up front.

The reason the triangle holds is that nothing here is improvised. Scope is fixed before design, and design is settled before build.

  1. 01

    Enquiry

    You tell us what the site has to do and who it is for. We reply with questions, not a quote.

  2. 02

    Scope

    Pages, journeys, integrations and a delivery window, agreed in writing before design starts.

  3. 03

    Direction

    One art direction, argued for, with type, colour and the first screen designed before anything else.

  4. 04

    Build

    Real markup, real performance budgets, mobile composed on its own, every state checked in a browser.

  5. 05

    Launch

    Deployed, measured, handed over with what you need to run it. Then connected to your receptionist if you want it.

Portfolio

Selected work.

Live client projects. Each one appears here once it is live and the client is happy to be named.

The All Nations Barber homepage: the words “Mobile barbers” set huge around the headline “The barbershop comes to you”, and the barber leaning on his white van.

All Nations Barber

Mobile barber · West London and Middlesex

A new site for a mobile barber who works from a fitted van. Scrolling steps through the van's door into the shop inside, every cut is labelled by hair type, and a visitor's area and service carry through to a WhatsApp message written ready to send.

Visit allnationsbarber.com (opens in a new tab)
The TF Driving homepage: the headline “Nervous is a fine place to start”, manual and automatic lesson prices, and a photograph of the tuition car.

TF Driving

Driving school · Northwood, Ruislip and Pinner

A full rebuild for an independent driving instructor. Lesson prices are on the first screen, each local area has its own page, pupils' passes are shown as they are, and the enquiry form reaches the instructor directly.

Visit tfdriving.co.uk (opens in a new tab)

The other half

Earning the enquiry is only half the journey. Someone still has to answer it.

A website built by Cloverge can connect to the Cloverge receptionist: the enquiry it earns is answered on WhatsApp in seconds, checked against your real availability, and booked. One conversion problem, both halves.

  • Replies in seconds, at any hour
  • Only offers times that are really free
  • Books, reschedules and cancels without a person at the phone
  • Your team can take over any conversation
See the receptionist

Start a project

Tell us what the site has to do.

We will tell you what it takes, in writing, before any design starts.

Start a website project